Puro · WordPress software since 2008

The WooCommerce products screen, but you can actually edit it.

SwiftGrid replaces it with a spreadsheet. Inline edits, batch save, filters, paste, calculate, undo — across hundreds of products at once. Free + Pro on launch, GPL, self-hosted on your WordPress.

Hosted on WordPress.org · GPL · self-hosted · Free + Pro at launch

WordPress · Products · SwiftGrid andrew
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Next The Puro catalog Plugins · Themes · Docs & Support
Catalog

A short catalog, in order.

01 Plugins new · live

SwiftGrid

WooCommerce · Bulk Product Editor

Edit WooCommerce products in a spreadsheet-style grid. Free + Pro at launch.

View SwiftGrid
02 Themes 3 · supported

Polestar · Ultra · Puro

WordPress themes

Lightweight WordPress themes. Available with documentation and forum support.

View themes
03 Always since 2010

Docs · Support · Account

Reference, forum and account paths

122 doc pages, public bbPress forum, order history, licensing — unchanged.

Browse docs
Currently shipping · purothemes.com/plugins/swiftgrid/

SwiftGrid

WooCommerce · Bulk Product Editor

Edit WooCommerce products in a spreadsheet-style grid. Inline edit, filter, undo, paste, calculate. The free version is useful on purpose — Pro adds CSV import/export, Excel export, and saved column layouts.

Category WooCommerce plugin Bulk product editor
Availability Free + Pro at launch Free on WordPress.org
License GPL · self-hosted Your store data stays in WordPress
Support Free forum · Pro email bbPress forum since 2010
What SwiftGrid does

A spreadsheet built into WooCommerce, not glued onto it.

One screen. Hundreds of products. Inline edits commit in batches, with undo. Filter the rows you care about, calculate across cells, paste from anywhere, and save with ⌘ S.

Inline Editing Across Every Standard Column

Title, SKU, price, sale price, stock, weight, dimensions, shipping class, tax class, categories, tags, purchase note. Dirty rows stay visible until you save.

Free + Pro

Filter, Sort, Undo, Calculate

Search, status, category, stock, type, tag. Session undo/redo. Single-cell calculator with set, add/subtract, percentage, and rounding. Keyboard shortcuts for everything.

Free + Pro

Variations, In-Place

Expand a variable product, edit its variations as rows, generate variations per product. No leaving the grid.

Free + Pro
Free + Pro at launch

The free version is useful on purpose.

SwiftGrid Free is a complete WooCommerce product editor for standard catalog work. Pro adds workflow automation and data-portability features for larger stores. Premium code is physically absent from the WordPress.org free package.

SwiftGrid Free v1.x · WordPress.org

Edit unlimited WooCommerce products in a fast spreadsheet grid. All standard product columns. Inline edit, batch save, filter, sort, undo, paste, calculate, and edit variations.

  • Unlimited products, no row cap
  • All standard WooCommerce columns: title, SKU, type, regular and sale price, stock, weight, dimensions, shipping & tax class, categories, tags, purchase note
  • Inline spreadsheet-style editing with dirty tracking and batch save
  • Filters: search, status, category, stock, type, tag · reset filters
  • Single-cell calculator — set, add/subtract, percentage, rounding
  • Session undo/redo · keyboard shortcuts · paste sanitization · column sort/rename
  • Variable product expand & per-product variation generation

Slug: swiftgrid · Version line 1.x · Freemius SDK and premium code stripped from the free package.

SwiftGrid Pro Pro v2.x · email support

Adds workflow automation and data portability for larger stores. CSV round-trip, Excel export, saved layouts, and broader variation tooling.

Everything in Free, plus
  • CSV import & export with round-trip support, dry-run validation, and chunked commit with cancel
  • Error grouping with a downloadable error CSV
  • Create-new-products mode from CSV (simple products in v1)
  • Excel .xlsx export
  • Saved column layouts — visibility, order, widths · save, apply, update, rename, delete · per-user persistence · built-in presets
  • Cross-product variation launch slice — bulk generate variations for selected variable products

Slug: swiftgrid-pro · Version line 2.x · Includes Freemius integration. Premium variation grid, audit log, SEO columns, and AI catalog tools deferred to post-launch.

Why Puro

WordPress-native software. Clear docs. Real support history.

Calm, careful WooCommerce plugins from a developer who’s been shipping on WordPress for more than a decade. No SaaS layer, no remote dependency, no surprise pricing.

01

WordPress-Native, by Design

SwiftGrid runs entirely inside WordPress. Your store data stays in WooCommerce. No external accounts required for the free version, no syncing to a separate dashboard, no remote service that can go down on a Tuesday.

02

GPL, Self-Hosted, Yours

Code is GPL. The plugin lives on your server. You can read it, audit it, fork it. The free version on WordPress.org is the same plugin you’ll be using six months from now, not a trial that locks itself.

03

Documentation Written to Be Read

122 docs pages already live across the existing Puro catalog. SwiftGrid docs land in the same place, in the same plain voice — instructions first, screenshots second, conjecture never.

04

Free Support and Premium Support

Free users get the public bbPress forum that’s been running for a decade. Pro users get private email. Both routes go to the same person and the same code. No tiering of who deserves a reply.

A note from the builder · 2026

Puro started as themes. Today it’s WooCommerce plugins, too.

Puro started as a small theme catalog — Polestar, Ultra, and the Puro theme — and grew into the support, documentation, and account infrastructure behind them. That work doesn’t go anywhere. The themes still ship, the forum still answers, and the order/license/docs pages still work the way they’ve worked for years.

What’s changing is the front of the shop. The new product line is practical WooCommerce plugins, starting with SwiftGrid. The free version is useful on purpose. Pro is for the parts that genuinely save larger stores hours. If you need help with either, the forum is right there.

Portrait of Andrew Misplon
Andrew Misplon Building Puro since 2008 · purothemes.com