About Puro

WordPress themes and plugins since 2014.

Puro is a small WordPress software shop run by Andrew Misplon, who has been building for WordPress since 2008. We make a few WordPress themes, including Polestar, Ultra, and the Puro theme, and we’re building a line of WooCommerce plugins, starting with SwiftGrid, a spreadsheet-style bulk product editor.

Every theme is free to use, with no strings attached. Each has an optional premium upgrade that adds extra features and direct email support. SwiftGrid follows the same line: a real free version on WordPress.org, with a Pro tier for larger stores.

The themes still ship, the forum still answers, and the docs still work the way they always have. The plugins are what’s new.