WordPress theme · maintained since 2014
Puro
The original Puro theme. Restrained typography and a focused content layout, still available for sites that want exactly that.
puro featured image · full home page screenshot
- Released
- 2014.08.01
- Last update
- 2025.02.25
- Version
- 1.3.2
- Requires
- WordPress 4.7+
- Changelog
- View
- Browsers
- Policy
Who it’s for
Build, blog, and sell.
01
Business Sites
Marketing pages built with your page builder, a clear header, and fast load times.
02
Blogs and Portfolios
Restrained typography that puts the content first. Blog layout settings in premium.
03
WooCommerce Stores
Shop pages styled free. Premium adds a mini cart and quick view.
Page Builders Are First-Class
Puro was built alongside SiteOrigin's Page Builder, not adapted to it afterward. Rows, widgets and layouts land where you put them.
- ✓SiteOrigin Page Builder and Widgets Bundle, styled out of the box
- ✓Jetpack, Contact Form 7 and Gravity Forms supported
- ✓Works with the block editor if that's your preference
page builders are first-class screenshot
woocommerce, covered screenshot
WooCommerce, Covered
Shop, product and cart pages are styled in the free theme. Premium adds the conveniences customers notice.
- ✓Shop and product layouts, free
- ✓Mini cart in the header, premium
- ✓Quick view from the shop page, premium
What you get
The fundamentals, done properly.
Setup in Minutes
Install, pick your settings in the Customizer, publish. The defaults are usable from the start.
Vetted Code
Based on Underscores and reviewed by the WordPress.org theme team before every release.
Clean Markup for SEO
Semantic markup and quick load times, the two ranking factors a theme actually controls.
Responsive by Default
One layout that works on phones, tablets and desktops. Nothing to configure.
Lightweight and Fast
No framework bloat. Puro stays small so your pages load quickly.
Documentation That Answers
Every setting written up, from first install to fine-tuning.
Free vs premium
The free theme is useful on purpose.
Everything a working site needs is free. Premium adds control and support, not the basics back.
Free
Premium
Custom LogoYour own custom logo.
Retina Display LogoA double sized version of your logo for use on high pixel density displays.
Responsive MenuUse a special responsive menu for small screen devices.
Widget AreasSidebar and footer areas are ready for your preferred widgets.
Custom Page TemplatesControl your page title, sidebar and content width display with custom templates.
Social SharingShow icons to share your posts and pages on Facebook, Twitter and LinkedIn.
AJAX CommentsRemove page re-loads from your comment forms. This means that users can submit comments without losing their place in a gallery or interrupting a video.
Remove Footer Attribution LinkRemove the theme attribution link from your footer without editing any code.
Social MenuUse the menu interface to add your networks to Puro's social icon menu.
Customizer Theme Design SectionMake Puro your own with enhanced Customizer integration. Change fonts, colors and more all using the live-updating WordPress Customizer.
WooCommerce IntegrationSell with Puro and WooCommerce, the most popular WordPress eCommerce plugin.
RTL SupportStyle support included for right to left languages.
Translation ReadyTranslate Puro with a plugin like Loco Translate or use the included .pot file in an app like Poedit.
Theme UpdatesPuro's updates as they're released direct to your Dashboard.
Email and Priority Forum SupportSupport via email or priority forum support.
Premium pricing
Pay what it’s worth to you.
Premium · once-off
From $5 you choose the number
One payment, yours for good.
$5 minimum
$15 fair
$25 generous
$50 unlimited sites
Every purchase includes
- ✓Lifetime updates, delivered direct to your dashboard
- ✓Lifetime support on the forum; threads prioritized by amount paid
- ✓All premium settings unlocked, nothing held back
- ✓Unlimited sites at $50 — one license, every site you run
60-day refunds, no forms · premium funds the free theme
checkout via PayPal · order number goes to your PayPal email